As promised, Nusenda Credit Union opened up right on schedule, to kick off the new year. We welcome our new neighbor. Read on for more from Sal Christ, in Albuquerque Business First:
A new credit union for Rio Rancho — another in the works for Albuquerque
Nusenda Credit Union’s presence in New Mexico just got bigger — its Unser Gateway branch in Rio Rancho officially opened Wednesday — and there are plans for another Albuquerque branch later this year.
Located at 2001 Unser Blvd. SE, the opening of the Unser branch completes a building process that kicked off late last summer, and fulfills a longstanding demand by members. According Anneliese Elrod, senior vice president of strategic marketing and development, the new branch is the first to reflect the credit union’s new brand and leverages technology to change the banking experience.
“This year, we’re actually improving Internet banking services — opening the Unser branch and another branch in late spring or early summer. The new branch is the first location that we’ve had the opportunity to use our new brand in terms of the architecture and the interior,” she said. “In addition, we have been able to integrate technology in a thoughtful way, improving our members’ experience.”
The full-service branch features guided and self-service areas, an interactive section with laptops, computers and smartphones where customers can interact with the credit union’s online banking services and more.
While costs of the project were not disclosed, Slagle Herr Architects designed the 3,670-square-foot building and Hart Construction was the contractor. As a result of the expansion, 15 new jobs were created at the Unser branch.
While specific details about Nusenda’s next branch expansion have not been fully disclosed, Elrod said it will be located in the southwestern quadrant of the city, and comparably will create new jobs. The credit union is currently in negotiations and “financial stages” related to the new location.
Over the last year, Nusenda has become an even bigger player in the state’s banking industry and recently announced a $1 million boost to its member returns this year. The institution also saw significant gains in its lending activity over the last year — a trend it sees continuing in 2016.
